Tobacco Sponsorship Ends at Swiss Indoors Tennis Event

The Tournament Organizers said that one of world sport’s last tobacco sponsorship ends by 2010 November. This would end at the Swiss Indoors tennis event at Roger Federer hometown of Basel. 17-year partnership with tobacco brand, Davidoff will end up.

ATP World Tour organizes and controls the events international TV deals; they said they are following laws of different countries.

"The ATP doesn't set these restrictions, but of course complies with them and expects our tournaments to, as well," the tour said in a statement.

Swiss has officially confirmed that the existing sponsorship will be no longer valid. The 2009 Swiss Indoors had six-fold ratings and that was broadcasted in 150 countries